Introduction of lean principles in sales and marketing for a U.S. microchip manufacturer

  • Develop a process structure for cross-divisional product launches
  • Create an organisational process map for the marketing department, including key performance indicators
  • Train the marketing team in lean management methods

Optimisation of sales operations for a biophysical testing systems manufacturer

  • Establish a structured monitoring system for customers and orders
  • Develop a standardised after-sales strategy
  • Create a marketing strategy for U.S. market entry